What is the origin of Juicy Couture tracksuit and is it still in style? [Video]

The relaunch of Juicy Couture has been accompanied by a string of high-profile partnerships and an upcoming collaboration with Vetements.

The Juicy Couture tracksuit has been the ultimate in loungewear for the past 25 years. The velour tracksuit with its sleek and modern design has become a staple for many celebrities. But the trend isn't limited only to celebrities, and it became the most sought-after tracksuit in the world today. It is now the brand of choice for many women, and its popularity has grown immensely. 

In this article we will cover:

  • What is Juicy Couture made of?
  • What is the origin of Juicy Couture?
  • Is Juicy Couture still in style? 

The concept of a trashy princess fashion line was not new to the world. Founded in 1996 by Pamela Skaist-Levy and Gela Nash-Taylor, Juicy Couture quickly became a phenomenon. In the late 90s, the brand was only available in Los Angeles and was a direct response to the tabloid's obsession with celebrities. As a result, Juicy Couture quickly became the "it" outfit for Hollywood stars.

The brand's popularity rose to a new height after the arrival of its bestselling sweatsuits in 2000. In the 00s, these sweatsuits were worn by many famous people, including Paris Hilton and Lindsay Lohan. The brand's popularity skyrocketed after a celebrity endorsement. Famous people like Lenny Kravitz and Billy Bob Thornton wore the brand. The brand became so popular that it is now sold in stores like Saks Fifth Avenue, Fred Segal, and Barneys New York. Its success also brought Juicy to the attention of museums such as the V&A.

The Juicy tracksuit was a hit with A-list celebrities, who immediately sought out the brand. In 2001, actress Jennifer Lopez made headlines by wearing a matching tracksuit in her music video. In 2002, actresses Lindsay Lohan and Nicole Richie wore matching tracksuits on the red carpet. In 2004, the brand gained further popularity after celebrities like Paris Hilton, and Kim Kardashian wore them.

The cult of celebrity endorsements and the popularity of celebrity endorsers made Juicy Couture stand out among luxury brands. In addition to being the first brand to embrace influencer culture, Juicy Couture understood the desire of consumers to invest in a lifestyle. This meant that ordinary people could afford their pepto-pink tracksuits. With Juicy's influence over fashion, it is not surprising that the brand has seen such success.

The brand is now synonymous with the unofficial uniform of the It Girls. In a period when minimalism became the new thing, the brand quickly exploded. Despite its unorthodox concept, Juicy's iconic logo and velour branding remained. Velour's comfort-related connotations remain strong. Juicy's brand is synonymous with comfort and style, which made the Ganni collab make perfect sense.

What is Juicy Couture made of?

During the early 2000s, Juicy Couture became one of the most popular and recognizable brands. Its sweatpants challenged conventional notions of luxury, representing a new lifestyle of aspiration. The brand's success was fueled by celebrity tabloid culture. By 2008, Juicy Couture's sales had risen to $605 million. After the Great Recession, the brand struggled to connect with its consumers. Ultimately, it was sold for a fraction of its previous sales and went under.

After the 2008 financial crisis, Juicy slipped into obscurity. Its sales dropped 11% in 2009, and the founders decided to leave the company. However, the brand did come back through exclusive Urban Outfitters lines. These lines are fun and youthful, with the brand name and logo on everything. The brand even made a perfume line with Elizabeth Arden. But, Juicy had fallen off the face of fashion in the mid-2010s, and today, the brand is making a comeback based on the noughties.

Most Juicy Couture products are manufactured in the United States, but a small portion of its accessories are made in China. Some pieces are even silk-screened with 'Manufactured in the USA.' Other clothing, such as the Juicy Couture T-shirts, are made overseas. Juicy Couture's tracksuits are velour and terrycloth and feature slogans and designs about the brand.

The Juicy Couture tracksuits have become legendary. They're cheap and come in many colors. The tracksuits often pair well with Manolo Blahniks or Uggs. As the fashion industry continues to evolve, so does Juicy Couture. In 2015, the brand announced a comeback and had worked towards this goal for years. A collaboration with cult fashion label Vetements lent the brand a shot of street cred. In 2016, Kylie Jenner posted a photo in a Juicy tracksuit. The brand also collaborated with the clothing brand Kappa. This collaboration will see the brand debuted its first faux fur tracksuit.

What is the origin of Juicy Couture?

The company's history is rooted in the Los Angeles fashion scene. Its founders, Pam McLaughlin and Gela Nash Taylor, worked together with celebrities, including Madonna and JLo, to create a brand that would become a global phenomenon. The brand became a phenomenon within five years, running counter to the conservative politics of the George W. Bush era. In addition to its widespread popularity among Hollywood stars, the brand became the catnip of Los Angeles paparazzi. As a result, Juicy quickly became a staple of Hollywood celebrity wardrobes.

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The tracksuit is credited with helping the company become a worldwide brand. Juicy Couture's tracksuits were inspired by 1970s sportswear and were designed with a flattering cut. These tracksuits were designed with front pockets to hide a tummy pooch and custom hardware, including a J-pull zipper, to identify the brand as uniquely Juicy Couture. As Juicy became known worldwide, its product line expanded.

The company grew over the years, and in the early 2000s, it surpassed its previous sales of $50 million. The brand has undergone a series of ownership and concept changes since then. In 2003, Liz Claiborne Inc. bought the company and its brands for $230 million. The company now has a global reach and oversees its operations with the help of international partners. The brand recently partnered with celebrities like Vetements and Prada, and a slew of new projects will be released this year to celebrate the company's 25th anniversary.

The company's success was achieved through a variety of strategies. The founders, Nash-Taylor and Nash-Levy, initially had limited funds to invest in their company. They sold their designs in upscale stores, such as Neiman Marcus. It wasn't until the late 2000s that the brand managed to open exclusive boutiques. Juicy Couture quickly became the fashion of the "new rich."

In the early 2000s, Juicy Couture's tracksuits made them the uniform of 'new money.' The business grew from strength to strength and reached PS200 million in sales in one year. However, after the launch of its fragrance line, the company saw its sales drop considerably. Eventually, they sold the brand to Kate Spade & Company, a prestigious fashion house. The company has become one of the world's most successful lifestyle brands.

Is Juicy Couture still in style?

It has been said that the Juicy Couture brand bridged the gap between designer fashion and knockoffs. The brand's first success was because it understood that the average consumer wants to own a style that reflects their lifestyle. Unlike most other brands, the Juicy Couture tracksuit was priced within the average American's salary range. Even the Ganni collab makes sense if we're talking about 2022.

The brand's velour tracksuits were a hit, especially with Madonna wearing one in 2001. The tracksuit soon became a style icon, and the brand became famous in its own right, thanks to celebrity endorsements. Unfortunately, Juicy's popularity faded after launching a perfume line, and sales continued to plummet. The brand was sold for over half its original value five years later.

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The recession hit Juicy Couture hard. As the fashion industry began to recover, the flashy branding of Juicy Couture failed to connect with consumers. As a result, consumers stopped buying dazzling items and decided to go for more subtle, understated fashion. Juicy Couture was sold to a company owned by Liz Claiborne, which is now Kate Spade & Company. Juicy Couture's sales dropped by 40%, but the brand's name remained the same.

This brand has also made a comeback with a new design team. Amy Gibson, who previously led the design team at Beyonce's Ivy Park, is set to bring Juicy Couture up to date. While Amy Gibson has been responsible for bringing Juicy up to date, she noticed that other relevant brands were riffing on its heritage style. She calls it "Juicy 2.0."

Juicy Couture has been in and out of style, as with all high-end brands. The label was once only sold at select locations. The brand's success came about when the founders knew they were poking fun at high-end fashion. The YKK zippers used in the clothing were popular with customers. Juicy Couture has also become a household name thanks to celebrities wearing the brand.